Big Brother Naija returns

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TERENCY MISELO writes

Africa’s most popular reality show, Big Brother Naija, is set to hit the television screen for the fourth season soon.

According to a statement issued by MultiChoice Zambia in Lusaka yesterday, auditions for the show will be held on the 1st and 2nd of February 2018 in eight locations across Nigeria, an increase from previous editions.

In addition, Nigeria’s number one betting website, Bet9ja, has been announced as headline sponsors of the new season.

The reality TV show, which follows the format of the international Big Brother franchise, is known to bring excitement and entertainment to fans and viewers across the continent as housesmates, who are complete strangers to one another, battle it out for the ultimate prize over a three months period.

Speaking on the return of Big Brother Naija, the Chief Executive Officer of MultiChoice Nigeria, Mr. John Ugbe said “This fourth season promises to be even bigger than previous editions and underscores MultiChoice’s position as the biggest investor and driver of entertainment content on the continent”.

Since its maiden edition in 2006, the Big Brother Naija reality TV show, which is also popular in Zambia, has produced some of the country’s biggest pop culture influencers and celebrities including Ebuka Obi-Uchendu, Gideon Okeke, Katung Aduwak, Bisola Aiyeola, Efe Ejeba and Uriel Oputa and mostly recently Miracle Ikechukwu, Tobi Bakre and Cynthia “Cee-C” Nwadiora.

Big brother Naija is produced in Nigeria and only features participants from that country.

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